Search Specialist (SEM)

2021-07-04 11:10:05

Information about the position

Job description, responsibilities and duties

At U+, we create and promote innovative digital products that our clients' customers love, and we have a good time doing it. Right now, we're looking for a talented, experienced, and ambitious Search Engine Marketing (SEM) Specialist to join our international team.As our SEM Specialist, you will monitor active SEM campaigns, using campaign data to produce and deliver performance, targeting, keyword, and optimization insights to cross-functional internal and external teams. You will also complete monthly SEM reports​, collaborate with our SEO and Marketing Specialists to drive traffic and maximize ROI for our clients.What you will do:- First and foremost, you play nice with others. Next, you take a data-led, iterative approach to all your activities. You also have the know-how and skills to
- Execute tests, collect and analyze test data, identify trends, and iterate based on results
- Create and activate campaigns based on project goals and objectives
- Track, report, and analyze website and PPC campaign metrics
- Optimize budget pacing, bids and bidding strategies, and ads
- Identify opportunities or insights from search engine systems and reports for ongoing accounts
- Create and update keyword lists, ad copy, and ad extensions​
- Continuously expand and optimize paid keyword discovery
- Research and analyze competitor advertising links
- Provide insight and analysis and suggest updates and optimizations to improve performance​
- Ensuring the accuracy of budgets
- Update and maintain campaign taxonomy to meet global requirementsWhat you’ve done & what you’ve got:- 1+ years of agency SEM experience or 2+ years of SEM experience outside of an agency
- Success managing PPC campaigns across Google٫ Yahoo, and Bing
- In-depth experience with bid management tools (e.g.٫ Click Equations٫ Marin٫ Kenshoo٫ Search Ignite)
- Adept in and experienced with website analytics tools (e.g٫ Google Analytics٫ NetInsight٫ Omniture٫ WebTrends)
- A strong desire to learn and improve your skill set through directing learning​
- You stay on top of SEM trends and best practices
- Familiarity with A/B and multivariate experiments
- The ability to multitask efficiently and effectively ​
- A keen eye for detail
- Strong data aggregation, manipulation, and analytics​ abilities
- Strong mathematical and computer skills​
- Good writing skills, for both writing ad copy and summarizing insights concisely
- Strong public speaking skills to discuss campaign aspects with clients directly

Employee perks, benefits

- You will be a key member of a highly-skilled team that builds globally innovative products from zero to scale
- You will work with wonderful people who will become more than your coworkers
- You will have unlimited vacation, as long as you are learning and delivering
- You will get a learning budget that you can use to either elevate your current skillset or learn something new
- You will work remotely, but you will also have access to office space whenever the mood strikes you
- You will have the opportunity join us for awesome teambuilding events
- You will be able to take part in our online learning sessions, where we invite experts in their field to pass on their knowledge and experiences
- You will be able to participate in our online quiz nights, beer tastings, concerts, gaming evenings; when the coronavirus situation improves we plan on organizing activities like paddle-boating on the Vltava, minigolf, and a whole host of other fun activitiesWith 11 years of experience and a 65-person strong international team, we are pushing the boundaries of web and mobile applications. We love a good challenge that requires us to innovate with new and proven technologies and the experience we have gained through hundreds of projects. Our ability to push boundaries with an agile development approach and rapid prototyping enables us to build startups and help corporations innovate their product and service portfolios. We have created more than 60 startups, including,, and, and have worked with large corporations, including Bridgestone/Firestone, T-Mobile, and Royal Bank of Canada. Above all else, we're a great bunch of people who can't wait to meet you. Come build with us!

Requirements for the employee

Candidates with education suit the position

Secondary with school-leaving examination
University education (Bachelor's degree)
University education (Master's degree)
Postgraduate (Doctorate)

Language skills

English - Upper intermediate (B2)

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